Graphic designer and illustrator, member of ADC New York and Shenzhen Graphic Design Association.
With extensive experience in digital marketing and advertising, he has held creative leadership roles at Social Lab (Hylink Digital), Ogilvy Shanghai, TianYuKong, VMLY&R, and Hylink, before founding RIFLING Position & Design Lab. His practice focuses on transforming precise brand positioning into clear visual language.
He has collaborated with NIKE, ADIDAS, UNIQLO, FILA, Tmall, Estée Lauder, PANDORA, Wallpaper*, and many more.
His work has been recognized with international honors such as the ADC New York Silver/Bronze Cube, DFA Design for Asia Gold, GDC Gold, JIA Japan Illustration Gold, 3x3 Gold, D&AD Wood Pencil, Red Dot Design Award, German National Design Award, and accolades from Tokyo TDC, New York TDC, and Golden Pin Design Award.
