Brand Image Design Concept
The character "Zun" (respect) represents ritual: embodying "Youcha" (Premium Tea); the character "Yin" (seal) symbolizes people: representing "Yisheng". The logo takes "Zun" and the official script (Lishu) as its core, integrates the form of a seal, and adopts modernist techniques to form a unique visual symbol with a modern Zen style.
Building on the previous brand image, the new design achieves two key improvements:
Resolves the misreading issue caused by inconsistent reading habits;
Enhances the font style, combination method, color, and temperament of Chinese characters and Latin letters, making the logo more exclusive and applicable.
Packaging
To adapt to consumer habits in both online and offline scenarios and highlight its own product image, the packaging starts with a light luxury concept. It uses the "seal" as the framework, incorporates natural and cultural elements (landscapes, leaves, flowers, bamboo, plum blossoms), and adopts a modern minimalist shape. The overall packaging has a unified yet unique visual style, skillfully integrating the brand’s profound cultural heritage with modern fashion elements.
