This logo was created for an institution dedicated to promoting Shanxi’s intangible cultural heritage of “mian-su” (flour-dough modelling).
Its outer silhouette is the “longevity peach,” the most iconic motif in traditional dough craft. For centuries the peach has embodied ordinary people’s wish for a long, healthy life; it is the simplest, most heartfelt symbol of prosperity and the clearest expression of folk custom within this art.
Inside the peach soars a moth with outstretched wings, taken from the given name of the founder of embroidered-mantou dough sculpture.
The entire mark is built from classical decorative patterns, yet its full, gentle lines give it the unmistakable flavor of folk culture and the pliant, tactile character of dough art itself.
