Modalight 是一个融合现代潮流文化的照明品牌，凭借优良品质与创新设计构建了核心价值。本项目以凸显品牌 DNA 为出发点，结合对照明行业与潮流文化的市场洞察，创造出一款专属的品牌定制字体。字体设计不仅体现了品牌的科技感与时尚感，更作为品牌与消费者之间的沟通媒介，传递独特的品牌个性与价值主张，使视觉语言成为品牌体验的重要组成部分。
Modalight is a lighting brand that integrates modern trend culture, with superior quality and innovative product design at its core. This project centers on highlighting the brand’s DNA, extending from market insights into both lighting and trend culture to create a custom brand typeface. The design not only reflects Modalight’s sense of technology and style but also serves as a communication bridge between the brand and its consumers. Through typography, the brand conveys its unique personality and values, making visual language a vital part of the overall brand experience.
