Chen & Chen (C&C) Brand Positioning Design was founded by renowned brand positioning designer Chen Guojin. The firm specializes in category innovation and marketing design, empowering clients to establish leadership within their market segments.
Through comprehensive research into customer behavior, competitive landscapes, and client strengths, Chen & Chen identifies optimal positioning opportunities for brands. By implementing strategic alignment and providing ongoing guidance, the company helps clients achieve sustainable growth from an external competitive perspective. It is widely recognized as "China's most strategically insightful brand design firm in positioning."
Chen & Chen has served 68 listed companies, including China Railway High-speed (CRH), the Ministry of Foreign Affairs' "BRICS" project, Diaoyutai (Overseas), Sany Heavy Industry, Bama Tea, Bear Electric Appliances, among others.
