Grandpa gui brand is dedicated to preserving the Eastern wisdom of "medicinal and edible homology," with high-quality natural ingredients as its core strength. The recent rebranding positions it as a "Light Wellness & Beauty Expert," targeting younger consumer groups. The packaging design incorporates illustrations of ingredients and elements of traditional Chinese medicine, highlighting the brand’s natural and healthy qualities. Fresh and vibrant colors are used to reflect the light wellness philosophy, while traditional details such as Chinese-style wrapped cord fasteners add cultural charm and modern aesthetic appeal. The overall design aims to bridge the brand’s heritage with contemporary lifestyles, strengthening consumers’ awareness of natural ingredients and Chinese wellness practices, and establishing a distinct and memorable brand identity.
