With a foundation from Xi'an Academy of Fine Arts (BFA, 2007), I bridge aesthetics and commerce through strategic design. My work, recognized internationally by awards including the Pentawards (Silver, Bronze), GDC Award (Bronze), and Golden Pin Design Award, translates brand essence into compelling visual solutions for clients such as Moutai Group and The Terracotta Army Museum. Member of SGDA & XGDA. Work published in various industry publications.