This logo design is mainly based on the shape of Xinhui three petal tangerine peel and the shape of tangerine peel fruit when opened, reflecting the tangerine peel characteristics of this center. The basic shape of the logo is based on the "three" as the basic point and the traditional Chinese central symmetry as the basic construction method. The combination of aged Xinhui style three petal tangerine peel and newly opened tangerine peel reflects the unique characteristics of China's tangerine peel trading center. At the same time, the "three petals" also reflect the traditional Chinese Taoist philosophy of "the Tao gives birth to one, one life gives birth to two, two gives birth to three, three gives birth to all things, all things embrace yin and yang, and harmonize qi". At the same time, it embodies the characteristics of Xinhui Chenpi, which is "surrounded by three mountains, converged by three waters, shaped by three petals, and aged in three years", implying the Chinese style of "China Chenpi Trading Center", full of vitality, superior location, inclusiveness, gathering energy and vitality, and infinite possibilities.
In addition, two three petal tangerine peel shapes of different colors overlap to form a six petal shape. The coin shape in the middle represents both the tangerine peel stem and the central core of this logo, representing the center's position and financial characteristics. It reflects the center's anchoring to the tangerine peel industry, emphasizing communication and exchange, and has a unique industry position and transportation geographical location. The full chain of "agricultural materials processing scientific research intelligence warehousing logistics finance tourism" is developed in a coordinated manner, and various undertakings are flourishing. In addition, from a numerical perspective, the "three" petals, "six" petals, and "one" stem are all traditional Chinese auspicious numbers, symbolizing the harmonious development and endless vitality of all things, as well as beauty, smoothness, and wholehearted devotion.
In terms of color, the orange yellow and ripe brown of tangerine peel are the main colors, representing both the maturity of tangerine peel and the development of finance and various industries, implying the vigorous development of the tangerine peel industry.
