The work stresses the main impression for propaganda by overlying technique. The whole design inspiration is reflected in the diamond sign and the “horse”, as a spirit totem, of the company. The horse model is composed of hundreds of combination of points, lines, and surfaces. The visual combination of three-dimension graph and flat sharply increases the sense of space and movement and spread , in a characteristic way ,the cultural idea of the company : infinite originality , infinite vitality and being the leader of china’s creative and vibrant brands.