DINO KIDDO is a sub-brand of DINO Burger. The logo design is inspired by the concept of sharing and gathering with friends, creating Dino's companions. The aim is to evoke a sense of childhood, reminiscent of the times when we enjoyed burgers, games, and adventures with friends.
The logo combines the word "kiddo" with an irregular circular shape, creating an atmosphere of uncertainty. It resembles the unsteady and adorable strokes of a child's handwriting, invoking memories of childhood. In the illustrations, various children's drawings were referenced, incorporating unstable lines and whimsical shapes, adding a cute atmosphere to the visuals. The scenes of animal interactions are both marvelous and creative.
