**Cheng Xiaobing
Hubert**
Founder and Principal of Shenzhen Symbiosis Brand Design
Secretary-General of the 12th Council, Shenzhen Graphic Design Association (SGDA)
Member of the Japan Graphic Design Association (JAGDA)
Industry Mentor, Sino-British Digital Media Arts School, Luxun Academy of Fine Arts
Guest Lecturer, School of Visual Communication Design, Luxun Academy of Fine Arts
Member of the Youth Federation of Nanshan District, Shenzhen
Member of SIDA (Shenzhen Industrial Design Industry Association)
His public-service posters on ecological civilization construction have earned recognition at three of the world's top five international poster exhibitions, including the Lahti International Poster Triennial in Finland, the Colorado International Poster Exhibition in the United States, and the International Biennale of Poster in Mexico, bringing Chinese design to the global stage. In brand identity design, his works have received over 100 national and international professional honors, including an Excellence Award at Tokyo TDC (one of the world's four major TDC awards), a Silver Award at the DFA Design for Asia Awards, a Silver Award at XI`an TDC, GDC Design Awards, two Bronze Awards at the Kan Tai-keung Design Award, Macau Design Awards, Taiwan Golden Pin Design Award, and Silver and Bronze Awards at the Italian A' Design Award & Competition. His works have been selected for the National Graphic Design Exhibition organized by the China Artists Association, the China International Ink Design Exhibition awarded by the Ministry of Culture of the People's Republic of China and the China Association of Higher Education, the China Star Art Design Award awarded by the China Packaging Federation, and the China Outstanding Designers Exhibition awarded by the Ministry of Culture of the People's Republic of China and the China Association of Higher Education. He has also received the Lahti International Poster Triennial award from the Finnish National Agency for Cultural Heritage, an Excellence Award at the Macau Design Awards from the Cultural Affairs Bureau of the Macau Special Administrative Region, and the Gold Award at the China Print Art and Design Biennale from the National Press and Publication Administration and the China Printing Technology Association. At the same time, he provides professional design awards as endorsements for his clients. His design practice consistently starts from market perspectives and client needs, committed to delivering high-quality brand creative design services for those seeking to enhance brand visual value, injecting enduring vitality into the core value of client brands, and maximizing brand value and exposure. He has coordinated and participated in numerous exhibitions for GDC Design Awards and the Shenzhen Graphic Design Association, including but not limited to the Shenzhen 40th Anniversary Retrospective Exhibition, the GDC 30th Anniversary Exhibition, and CHINA TDC, dedicating himself to shaping the future of Chinese design. He has also engaged in design sharing and exchanges with enterprises and institutions including Xi'an Academy of Fine Arts, Luxun Academy of Fine Arts, and Macau University of Science and Technology, contributing to socio-economic development and design education.
