Gambit: From Chessboard to Meeple—Building a Brand Symbol System
The chessboard is not merely the foundation of board games; it symbolizes strategy, rules, and infinite possibilities.
In Gambit's visual design, we take the chessboard as the core element and combine it with graphic composition, grid-based design, and a striking contrast between blue and black to create a highly recognizable and visually impactful foundation. Simultaneously, we integrate the meeple—the most iconic symbol of board game culture—into this foundation, allowing the brand’s visual identity to strike a balance between structured rigor and playful charm. This approach ensures the design is deeply rooted in board game culture while remaining highly adaptable.
Elements such as the chessboard, grid, meeple, and dice are not only essential symbols of the board game world but also carriers of players' gaming experiences and emotional connections. We aim to create an intuitive visual language that instantly evokes associations with games and entertainment, and to consistently apply this language across all brand materials and environmental graphics.
We treat "grid composition" as the philosophical core of our visual language. These grids are not just structured cells but also pixels of creativity. Through graphic design, we interpret fun and exploration, making the brand more appealing and ensuring that every visual interaction evokes a sense of belonging and recognition among players. In the collision between "rules" and "playfulness," we construct a new visual language unique to board game culture.
