Gogoland is a lifestyle brand dedicated to "joyful companionship with pets." From brand concept, VI system, and product packaging to customized spatial installations, Informal Design has created a comprehensive new brand visual identity for it. This aims to better convey the brand's philosophy, values, and emotions, ultimately building the ideal community that modern pet owners and their pets continually seek.
Gogoland believes that a happy pet should embody a playful, lively, and dynamic image. Thus, the brand color palette features green, symbolizing nature and vitality. The logo design centers around emoticons of pet expressions and paw prints, arranged to mimic rhythmic variations. Rounded corners and soft transitions are incorporated into the design, making the brand more effective and relatable in connecting with pet owners.
For packaging design, a unified and minimalist layout is adopted. The overall aesthetic is refined and calm, with extensive use of green creating high contrast against the logo, cleverly enhancing brand recognition. The brand's visual identity elements are closely integrated with spatial design language. Materials such as acrylic, aluminum metal, and transparent glass (or plastic), primarily used in spatial design, are applied to customized spatial props and everyday brand materials. This approach ensures a rich yet cohesive and harmonious brand series.
