Yichuan Dental is a dental institution dedicated to oral health, guided by the brand philosophy of "Dental Aesthetics" and the "Golden Ratio." Centered around the principles of "technology, quality, professionalism, systematic approach, service, and modernization," it engages in thoughtful exploration to create a refreshing, concise, recognizable, and trustworthy dental brand.
The brand design of Yichuan Dental moves away from a multi-colored approach. Instead, the logo employs clean, precise lines and negative space as its foundation, utilizing grid-based calculations for proportional division. This highlights the professionalism and precision of the dental field while emphasizing the brand's core belief in being tooth-centric.
In this design project, we integrated the Chinese brand name with its industry attributes, embracing order and harmony as key aesthetic values. Through a restrained color palette and minimalist design, we developed a professional logo identity. This effectively combines Yichuan Dental's brand philosophy and business strategy with its visual design, constructing a highly unified brand identity from concept to visuals—overturning consumers' traditional stereotypes of medical spaces.
Yichuan Dental adopts a fresh perspective, using design language and structural aesthetics to reinterpret the human-centric and engaging aspects of a dental clinic. The brand design not reflects meticulous attention to patient care and importance in every detail but also enhances the perceived professionalism and trustworthiness among patients. This, in turn, strengthens the brand's influence in the market.
