Bomê County is known as the hometown of the Kingdom of Powo and the glacier. The purpose of this project is visual expression and communication. The wind-horse banners, a unique custom and scenery in Tibetan areas, are hung on auspicious and divine sites. An interpretation goes like this, “wind-horse banners are chanting whenever there is wind”. The logo presents a typical view in Bomê, wind-horse banners are flying in front of the spectacle glacier. The banners and the glacier are symbols of humanity and the nature respectively. The two are in different forms, one is of softness and the other rigidity. Yet they find a way to integrate with one and another. Under the wind-horse banner is the six-syllabled mantra in Tibetan usually engraved on blessing stones, “Auṃ maṇi padme hūṃ”. The logo creates a setting where silence in the wind is more powerful than words and we feel what Tsangyang Gyatso described in his poem, “A moment gone, hoisting the wind-horse banners—but not to beg good fortune, only to welcome your return”.
