Target Audience
RUX is designed for the modern urban traveler — individuals aged 22–45 who value speed, intelligence, and seamless connectivity. They are city professionals, technology enthusiasts, and young innovators who pursue efficiency, smart living, and unique travel experiences.
Logo Concept
RUX is derived from R representing Rui (睿) and UX meaning Urban eXperience. Together, they define a brand committed to delivering intelligent, efficient, and dynamic urban mobility.
The Cheetah Spirit
At the heart of RUX lies the client’s corporate essence — the spirit of the cheetah. The cheetah embodies agility, precision, adaptability, and explosive power. This spirit reflects the company’s pursuit of rapid, intelligent, and boundless progress in urban mobility.
Visual Expression
The logo integrates the letter R with the fluid form of a cheetah in motion, transforming speed and agility into a powerful visual identity. The bold red color symbolizes energy, passion, and unstoppable momentum — representing not only the vitality of modern urban life but also the pioneering drive of the brand.
Brand Meaning
RUX stands as a symbol of a new era in mobility — where speed meets intelligence, and every journey becomes an immersive Urban eXperience. It is more than a logo; it is a visual manifesto for connectivity without boundaries, innovation without compromise, and mobility defined by the spirit of the cheetah.
