Project Background:
Nestled in a serene mountain setting, Zhenshan Court features three peaks that gradually increase in size, symbolizing the journey of life and holistic wellness. The warm orange-yellow sun represents hope, vitality, and rebirth, while the dark teal gradient evokes nature, tranquility, and depth.
Logo Concept:
The logo depicts three mountain peaks, representing the wellness of body, mind, and spirit—from calmness to fullness. The dark teal gradient reflects the poetic essence of Chinese ink painting, while the sun in the upper right corner conveys dawn, new beginnings, and hope along the wellness journey.
Cultural Inspiration:
Inspired by traditional Chinese landscape painting, the logo emphasizes mist, mountains, and sun:
Mist: Tranquility and natural beauty.
Mountains: Stability and vitality, the foundation of wellness.
Sun: Hope, light, and life’s rhythm.
Brand Positioning:
Zhenshan Court is a high-end wellness resort catering to individuals seeking health, a return to nature, and refined living, blending nature, culture, and technology into an Eastern Zen-inspired wellness experience.
