“Yao Gun” is a creative hotpot brand defined by its youthful and trendy character. The name “Yao Gun,” literally meaning “delicacies rolling in the pot,” evokes the lively image of ingredients bubbling and steaming with freshness. The visual identity adopts a minimalist black-and-white palette, using geometric lines to outline the characters “Yao Gun,” while rounded bubble edges symbolize the dynamic energy of boiling and rising steam—balancing rational structure with emotional warmth. The bubble-line elements are refined into auxiliary graphics that extend across menus, packaging, interiors, and promotional materials, forming a unified and rhythmic visual system that embodies both the vibrant vitality of hotpot and the orderly beauty of modern design.
