The greatest tenderness of growth lies in the fact that everyone makes mistakes and no one is perfect. In 2014, the chief editor Zhang Jingji founded "WEALL MESS UP", and countless sensitive yet positive, vulnerable yet constantly growing young people have found companionship and resonance in the world of words. In 2018, Xie Xie Design customized a brand visual identity for the young people's self-media platform "WEALL MESS UP", boldly using Chinese characters as the main visual element. We aimed to accurately capture and present its unique attributes, resulting in a refreshing blue stream with a missing stroke. It was one of the first new media accounts in China to pay attention to visual design, attracting numerous imitations and attention. "WEALL MESS UP" accompanies and resonates with countless sensitive yet positive, vulnerable yet constantly growing young people in the world of words.
