Extracting highly representative elements from Lingnan culture, and combining them with the innovative highlights of this Cultural Fair's "neo-Chinese aesthetics" trend and the first-ever National Cultural Directors Conference through creative visual language, the new visual identity of the Cultural Fair serves as a bridge. It not only catches the public's eye but also uses every element and color to send an invitation to the audience, sparking their curiosity and inspiring the urge to explore the exhibition in person. Starting from the theme "Most Lingnan, More Trendy", the concept draws from the source of Dongguan's cultural context—the Dongjiang River: water embodies the Lingnan way of life, representing the convergence of droplets into a vast ocean and the infinite possibilities of ever-changing transformations. Therefore, winding waves are used as a metaphor for the diverse and coexistent Lingnan culture, with the surging tides forming the graphic of "Cultural Fair", symbolizing that this session gathers national cultural directors: like blooming waves of talents, converging various trends to jointly create new cultural waves in the Greater Bay Area. This not only enhances the recognition and memorability of the "Greater Bay Area Cultural Fair" but also reflects the vitality of the Cultural Fair in breaking through itself. The customized font design is bright and light, with stroke trends echoing the concept of integrating trends, carrying a healthy and positive yet steady dynamism, embodying the elegant, neat, and unique character of Lingnan culture, full of cultural charm. It stirs the audience's emotions in subtle ways, evoking rich associations and full expectations for the grand event of the Cultural Fair.
