In the streetscape squares and commercial indoor environments of Dongshankou, a large number of characters and icons are systematically embedded in the practical application of the check-in slope walls and wayfinding systems. Continuing the extended application methods of the visual system built for Yifangdongshan, Xiexie Design extracted key shape details from the brand logo and auxiliary graphic elements, and specially customized a complete set of English letters and numerals for Yifangdongshan. The angles at the turning and joining positions of the characters are consistent with the angles of the protruding sharp corners in the bubble symbol auxiliary graphic elements; the proportion and shape of the hollowed-out parts are also consistent with the bubble symbols; the thickness of the font strokes and the characteristics of "left angular and right rounded" are exactly the same as the logo shape... The introduction of these customized details further extends the unique recognition of Yifangdongshan. In addition to font customization, Xiexie Design also customized and drew a batch of indicator signs for various prompts and guidelines in the indoor and outdoor spaces of Phase II of Yifangdongshan—each arrow, each icon, each font... The simple linear visual style and element sizes systematically echo the shape details of the visual system, and the color proportion and material also conform to the look of the green tiles and red walls in Dongshankou. This not only makes each guiding icon lively and vivid, but also fully demonstrates the unique aesthetic system of Yifangdongshan. The design of a series of highly refined and versatile small icons is inseparable from the Xiexie Design team's continuous in-depth observation, experience, and understanding of the trendy Dongshankou, as well as their unique ability to balance design and production. Combining the inclusive characteristics of metal materials—luxurious yet light—with the trendy and dynamic features of Yifangdongshan's exclusive visual system, the indoor wayfinding presents a highly textured and vibrant look. It not only meets the functional requirements of indoor guidance but also fully demonstrates the brand personality of Yifangdongshan through detailed presentation. The wayfinding designs for common non-standard commercial projects generally take a simple route, and even many of them look similar in terms of visual design. However, Yifangdongshan clearly positioned the project as "trendy local luxury" at the beginning of the design. The color, material, and proportion all echo and conform to the visual perception, texture, color, and unique emotions precipitated by the inherent historical and cultural context of the neighborhood, thus avoiding the phenomenon of being identical to others.
