Maidesite is a Chinese brand that focuses on providing users with high-quality height adjustable tables and with the current main sales markets are in Germany and Europe. After several years of development and growth, Maidesite's product sales and brand influence have gradually increased. Taking this opportunity, Pocca was commissioned to re-examine the brand positioning, branding strategy, and product planning for Maidesite, and to create a new brand visual identity and system for the brand based on the new brand positioning and brand story.
In the new brand positioning, Maidesite will no longer sell just a monotonous height-adjustable desk or table, but it will help users easily, conveniently, and effortlessly switch to different home activity modes that require desk support through its functionally integrated, adaptable to multiple scenarios, and personalized height-adjustable desk products. This enables people who love modern smart home living to more conveniently and freely immerse themselves in their diverse working and living states.
Focusing on a simple and direct concept of "high, low, rise and fall", we customized a modular logotype and a M symbol derived from the acronym for Maidesite, and further extended and amplify this concept to various touchpoints in visual applications: posters, ads, social media, prints, e-commerce platforms, websites, etc., closely combining "high, low, rise and fall" with diverse vitality and diverse emotions to touch the audience.
