• 协会介绍 ABOUT SGDA
    1
  • 动态和活动 NEWS & EVENT
    2
  • 协会会员 SGDA MEMBER
    3
  • GDC设计奖 GDC AWARD
    4
  • 出版物 PUBLICATION
    5
  • 联系我们 CONTACT US
    6
  • 会员入口 MEMBER LOGIN
    7
SGDA
凯瑟琳·格里菲斯:场域间的独奏——档案
Glocal时代的转型
Maidesite
永艺
Hiiibrand Awards 2023
Norman Walsh
“此地即彼地!”
第十八届上海青年美术大展

段智华

DUAN ZHIHUA

段智华
EMAIL
zhihua.duan@pocca.design
网址WEBSITE
pocca.design
Pocca 联合创办人及创意总监、上海视觉艺术学院未来设计学院外聘兼职副教授、上海平面设计双年展联席策展人。在上海、墨尔本、波尔图的跨文化教育与实践经历,塑造了其以研究、叙事、系统思维,以及兼顾国际语言和本地文化理解为基础的设计方法。其工作以平面设计为核心,在品牌、出版、展览、音乐与公共文化等不同语境中展开,并持续探索视觉语言如何参与身份建构、知识传播与社会沟通。 设计项目被 Gestalten、Niggli、Victionary 和 Sandu 等著名艺术设计出版社策划的专业出版物及设计评论期刊 《Eye》 和 《Print》 收录与报道。曾接受国内外著名设计媒体 Design 360° 和 The Brand Identity 的专访;受邀担任德国红点设计奖上海巡展、ADM 亚洲设计管理论坛品牌设计论坛、中国美术学院《品牌形象I:视觉策略》讲座、HiiiBrand 品牌高峰论坛、GDL 第二届平面设计在拉萨等活动演讲嘉宾;2026 欧洲设计节主单元 &NowEast 海报节国际评审;提名 2021 澳中校友协会年度艺术与创意领域荣誉奖及 2026 澳中校友协会年度企业家奖等。
Founding Partner & Creative Director of Pocca, Adjunct Associate Professor at School of Future Design Shanghai Institute of Visual Arts, and Joint Curator & Art Director of Shanghai Graphic Design Biennale. His cross-cultural education and professional experience in Shanghai, Melbourne, and Porto have shaped a design approach grounded in research, storytelling, and systems thinking, bridging international perspectives with a deep understanding of local cultures. Rooted in graphic design, his practice spans branding, publishing, exhibitions, music, and public culture, continually exploring how visual language contributes to identity construction, knowledge dissemination, and social communication. Duan's projects have been featured in publications by renowned art and design publishers such as Gestalten, Niggli, Victionary, and Sandu, as well as in design journals like Eye and Print. He has been interviewed by prestigious design media, including Design 360° and The Brand Identity. He has also been invited as speaker for Red Dot Design Award Shanghai Tour, Brand Design Forum at Asian Design Management Forum, Brand Identity I: Visual Strategy Series Speak at the China Academy of Art, HiiiBrand Summit 2024, and The 2nd GDL (Graphic Design in Lhasa). He was invited to serve as an International Jury Member and member of the Jury Committee for the &NowEast main programme at the European Design Festival. In 2021, he was nominated for the Australia China Alumni Award for Excellence in the Arts and Creative Industries, and in 2026 for the Alumni Enterprise category.