Norman Walsh was founded in 1961 in Bolton, England, and is a famous British outdoor sports running shoe brand practicing "classic retro style". It has become one of the representative brands of British training shoes in the past three decades. Today, Walsh continues to be loved for its sleek, flexibility, comfort, lightness, and well-made.
In this project, we first adjusted the brand's original logotype. While retaining the flush shape of the uppercase S and maintaining the slightly flat, rounded, and clean visual appearance of the overall letterform, we modified and improved the details that were not quite consistent in the original, resulting in a new logotype that inherited the original one and was more in line with modern visual aesthetics. It was then further expanded into a set of custom branded headline typeface, Walsh Sans, based on the typeface design in the logotype. In the process of creating the font, we were assisted a lot by 3Type to carefully adjust and optimize the kernings of 921 pairs in 76 characters.
